eBay And Rubbermaid Put $6 Million In Order Fulfillment Company Shipwire

Shipwire, a company that offers retail businesses a service for order fulfillment, has received a strategic investment from e-commerce giant eBay and Newell Rubbermaid, the company behind the Calphalon, Rubbermaid and Goody brands. Existing investor Meakem Becker Venture Capital also participated in the round. While the company declined to reveal the investment amount, we hear the round's value is $6 million. For online merchants, the process of selling and delivering a product can be complicated. Sellers need to know where all of their available inventory is at one time (a seller may have multiple channels where inventory is being shipped from). Once retailers knows where this inventory is, they have to display the lowest possible shipping rate to a buyer. The entire process can be complicated to automate via software. Instead, many merchants can outsource all of this Shipwire.

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