Heyzap Brings Location Awareness And Netflix-Style Recommendations To Mobile Games

Heyzap, the social discovery platform for mobile and online games, has been hard at work adding pieces to its mobile experience. The startup recently brought check-ins to its mobile platform, allowing users to check-in to their favorite games to share scores and achievements on Facebook and Twitter. This also included, a la Foursquare, a badge rewards system, in which gamers can become the "boss" of a game by checking in with gusto. And, like Foursquare, Heyzap has been collecting data on those check-ins, and is today offering free, personalized game recommendations and locations on game check-ins for Android. (The iOS update will be available at the end of the week.) This update continues to add functionality to Heyzap as a mobile platform: With the ridiculous amount of games out there in the mobile market, game discovery -- especially personalized discovery -- is essential.

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