Apple's Marketing Guru: The 1984 Ad Was More Successful Than Apple Itself [Video]

In 1984, Apple launched an ad campaign based on George Orwell's Nineteen Eighty-Four, which depicted IBM users as mindless followers and Mac users as visionaries and rebels. Now, the man behind it, Regis McKenna, has explained that he think it was more successful than the product it attempted to sell. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/LXp0Vz_4_bk/apples-marketing-guru-the-1984-ad-was-more-successful-than-apple-itself

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