AOL just announced an interesting partnership today: The Ellen DeGeneres Show. AOL and the show's website, Ellentv.com, will now share promotion, traffic, and content.
For AOL, the deal helps the company leverage traffic from Ellen's main demographic, women between the ages of 25-54. AOL will feature content from its network of sites on Ellentv.com. And sites in the the AOL Lifestyle and AOL Entertainment groups, such as KitchenDaily.com, AOL Television and Popeater, will carry Ellentv content and links.
No comments:
Post a Comment