Chris Dixon resumes his Founder Stories conversation with Eventbrite?s Kevin and Julia Hartz by asking questions about their strategy for attracting customers.�Not surprisingly Facebook, Twitter and LinkedIn all factor in to the mix. Julia Hartz says initially Eventbrite positioned itself to be "highly optimized for search engines and discovery." �However, search eventually gave way to sharing in the form of Facebook, and now according to Julia, "Facebook is the number one driver of traffic to our site." (It has been for a while). She notes "It's extremely easy to get people to share what events they are going to because events are inherently social" �and continues by saying�with the "ticket buyer sharing where they're going" it drives "real traffic back to the site as well as ticket sales."
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