Next year, search advertising will be a $15 billion market in the U.S. alone, growing by 14 percent, according to eMarketer. And, if Facebook can capture half the share of that market that Google has today, it could easily add an extra $25 billion or even far more to its value. For most any CEO who could have even a modest chance of succeeding at it, that payoff would be reason enough to take a serious look at entering the search category. And yet, while I?m sure he wouldn?t scoff at the extra revenues, profits, or valuation, I suspect that Mark Zuckerberg finds something else far more motivating than just increasing the financial value of his company. And that?s what will propel him next year to make a completely disruptive entry into the search category. Source: http://feedproxy.google.com/~r/Techcrunch/~3/ea9a0i8qQCY/
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