For Google+, User Count Is A Journey Not A Race

That's a good thing because Google+ missed the starting gun. And its "invite only" launch strategy saw all its disconnect users flailing independently. But in the long run that might not matter much, because Google+ doesn't need a critical mass or tons of engagement. It needs signups so it can get its identity layer under users of its other products. That way it can turn everyone's searches, mapping, email, and more into fuel for its ad targeting engine.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/KgpCoIS3L04/

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