Yesterday I discussed how to improve user acquisition, activation and activity by building Facebook directly into your web experience. There is of course another half to the equation: leveraging Facebook.com to expand your reach and engage your users. On-Facebook success is less product-heavy than success off-Facebook, although they both ultimately aim for the same outcome: engagement. While it is as much an art as a science, if you optimize for engagement and continually test your way across Facebook’s myriad of products – you may well find yourself sitting alongside The Rock (Facebook’s best personality?) and Spotify (terrific example of being a platform first-mover).Source: http://feedproxy.google.com/~r/Techcrunch/~3/xLXZcUCHZ5Q/
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