As we've
written in the past,
OneRiot recently
switched its business model; shutting down its search portal and focusing exclusively on monetizing via its realtime advertising network. Today, the startup is
launching a social targeting service for mobile ads, that the company claims offers highly targeted ads within mobile apps. By way of history, OneRiot first
ventured into the advertising world in 2009 with
RiotWise, an ad format which places content in an emphasized position in their
realtime feed. OneRiot also
launched RiotWise Trending Ads, a stream of ads that correspond to trending topics as they emerge across the social web, and rolled out
self-refreshing realtime trending ads and a self-service
version of RiotWise. Currently, OneRiot CEO Tobias Peggs says the company is seeing 2 billion impressions per month across its network (for context, Google's AdMob sees
2 billion impressions per day).
Source: http://feedproxy.google.com/~r/Techcrunch/~3/FxtOy1KvRUE/
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