Taking the word "ultimate" onto a product lets you raise the price 10-20x over traditional versions, as shown by this Klhip nail clipper that costs $70. Does it really warrant a price tag that high?
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/OotmA6ihhbw/does-the-ultimate-nail-clipper-need-a-leather-carrying-case
ON SEMICONDUCTOR NVIDIA NUANCE COMMUNICATIONS NOVELLUS SYSTEMS NOVELL
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