Atlanta, GA-based Sparkfly has landed $2.5 million in funding for its mobile engagement platform, SparkQuest, which aims to connect consumer deal redemption with merchant point-of-sale technology. This capability basically enables consumers to get instant and repeat rewards at the merchants they frequent most (merchant list here), as well as 'experiences' that are tailored to their personal interests. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/ir-M59k2ANI/
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