Play For iPhone Coming Tomorrow, AOL Pitches Me Over Instagram

Back in March, we noted that the mobile-first group inside of AOL was pushing forward with a pretty nice new music app called "Play". The timing was good, they released it just as SXSW was kicking off. Unfortunately, it was Android-only ? meaning myself and millions of others were unlikely to use it and instead would favor something like rival Soundtracking. Well, tomorrow Play is finally coming for iPhone. As far as I can tell, Play for iPhone looks great. But "looks" is the keyword. I haven't actually used the app myself. Instead, I've only seen it because AOL decided to pitch it to me over Instagram. Yes, knowing my no-email stance, AOL smartly found me on another network I'm always on and highly engaged with. Well played ? and smart. AOL has been pitching their app as a sort of "Instagram for music". And that seems to be working for them so far.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/-J8QUBMaSNo/

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