Blu Cigs Smart Pack Alerts You When Other e-Smokers Are Nearby

So it looks like people are ready to slap the word "social" onto just about anything. Case in point: Blu Cigs Smart Pack. It's a new offering from electronic cigarette maker Blu Cigs that comes with a homing device to find nearby e-cig smokers and Blu Cigs retail locations. Despite the fact that it sounds pretty ridiculous, I find this to be a rather clever move. Here's why:

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