Well, this is interesting. Google's Advertising Assistance Program extends to video ads. Earlier today I published an investigative post about Google's relationship with Publicis and other large ad agencies and incentive programs whereby Google pays the ad agencies to use its advertising platform. That post focussed on the demand-side platforms (DSPs) and trading desks inside the ad agencies which sometimes are powered by Google technology under the covers. Well, it turns out that Google also offers ad agencies incentives to adopt its video and display ads. A reader who used to work at Google sent us a tip with some text from a PDF that was circulated to Google sales people back in 2009 detailing the "North America Display & Video Incentive Program." The handout basically lists some sales talking points, including some stats on the disparity between consumer online video viewing and the amount of advertising dollars going to video. Here is the part about the financial incentives:
Source: http://feedproxy.google.com/~r/Techcrunch/~3/hA3pDgEo9iM/
ACCENTURE ACER ADOBE SYSTEMS ADVANCED SEMICONDUCTOR ENGINEERING ALLIANCE DATA SYSTEMS
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