One-Click Listen, Read, and Watch Ticker Buttons To Boost Facebook App Use

Facebook's Ticker shows the music listening, article reading, and video watching activity of your friends. However, to join friends in consuming that content users have to first hover over the Ticker story before clicking through. Facebook wants more users interacting with Open Graph apps to create more shareable activity that populates the Ticker and powers ad targeting. To further this end, Facebook is testing one-click Listen, Read, and Watch buttons on Ticker stories that instantly open apps.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/dzVyF3mReL4/

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